The concept of survival: only way, to endure

Development concept: the sacrifice of the ego, I finished

Competing ideas: beyond the self, do not fight and bend soldiers

Sales concept: everything is for sale love

Service concept: customer centered, service with love

Brand: brand to create value, the value of creating wealth

Choi said: the idea of money is worldly possessions, growth is the first wealth

Working concept: method of professional training to the extreme is the trick

Life philosophy: dumping money enough to gather enough amount of L is, first to rate, to convince the people with physical discipline; read: first position, ability second

Organization concept: create platform, achievement oneself

Ideas: ordinary people to pursue goals, excellent people beyond the goal, excellent people to create miracles